Brave is revolutionizing the online advertising industry with the use of its native cryptocurrency, the Basic Attention Token (BAT). The company has had an incredible year, adding several new features that complement the increasing number of Brave users and content creators.
While the movement started with smaller websites focused on content creation, it quickly spread to some of the most-visited and most-prominent websites on the internet. According to BATGrowth, the latest major website to become a Brave Verified publisher is Wikipedia.
Wikipedia is by far the most popular website to become a Brave publisher. With an Alexa rank of 7, it is unrivaled among Brave’s verified publishers. For reference, Google and YouTube are 1st and 2nd, respectively.
Among Brave’s verified publishers, Wikipedia is followed closely by adult website Xhamster, video sharing platforms Aparat and Vimeo, as well as The Guardian, a British daily newspaper, which hold Alexa ranks of 58, 94, 127, and 136, respectively.
Having such a high-traffic website become a Brave publisher could bring more adoption to the company’s rewards program. Wikipedia is also a perfect guinea pig to test whether Brave rewards could act as a significant source of income for a publisher.
Wikipedia operates on a donation-based revenue model, with the Wikimedia Foundation reporting annual revenues of over $109 million in 2017. It’s also one of the few companies that relies on donations while foregoing advertisements on their website.
Despite the fact that previous research by CryptoSlate found that Brave rewards still have a long way to go before they become a viable alternative to online ad revenue, the BAT income could be a significant revenue stream for Wikipedia.
As of press time, Wikipedia and the Wikimedia Foundation have not issued a comment on joining the Brave network. We are yet to see whether this will have a significant effect on the price of BAT, which has seen a slight decline in the early trading hours of Aug. 27.
Basic Attention Token, currently ranked #32 by market cap, is up 5.31% over the past 24 hours. BAT has a market cap of $245.65M with a 24 hour volume of $28.04M.
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